Our mission is to usher in a new era of golf by obliterating boundaries in order to pave a way for youth culture to rise and expand the game.
June 17th, 2016 Oakmont, PA
It was Father's Day weekend and I decided to surprise my dad (big golfer) with tickets to the U.S. Open at Oakmont. This was my first time attending any golfing event, let alone a PGA tour event, and I was only looking forward to it because I would get the chance to spend time with my dad who was very excited. He had played Oakmont a few times back in the 90s before he was really into golf so it would be a treat from him to be there once again as someone who's actually rolled on those ice like greens.
Surprisingly, it was me who was blown away. You see, I did not play golf at the time. Sure, I would play a round or two with my dad on Father’s Day or his birthday but that was the extent of my golfing aspirations. In fact, before that point in my life, I was about as far from a golfer as a person could be. I grew up racing motocross, snowboarding, and playing hockey. Everything I enjoyed was adrenaline-based and golf just seemed lame.
Something clicked at Oakmont though. I don’t know if it was seeing shot after shot land on the 288 yard Par 3 green, the massive crowds, the beers, the beauty, or the humor of Phil Mickleson surrounded by thousands, but I suddenly realized my perception of golf might have been a bit off. Stranger yet, I felt the desire to go play 18. Later that week I tee’d it up, and I’ve been hooked ever since.
One issue that I noticed right away was that none of the clothes fit my style and none of the brands fit my personality. I just didn’t fit into golf; yet, I had this unexplained desire to constantly want to swing a club. I decided then, if I was going to play this game for the rest of my life, I was going to have to do something about it. In that moment, Euforeia was born.
-Patrick Farris, Founder